How to Reach Cord-Cutters
Using Connected TV to drive sales in well-established markets.
Objective Increase sales for a quick-service restaurant (QSR) in well-established markets using Connected TV strategies. Campaign Strategy Our agency partner came to us with the task of improving sales for their QSR client. While the QSR had a strong social, display, and linear TV presence, sales growth had been minimal over the past year. […]