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Anthony Krolczyk
Anthony Krolczyk

Hi. I'm Anthony. I'm the Director of Marketing. LumenAd is the second startup I've worked for since graduating from the University of Montana in 2012. When not at work, I'm supporting my wife's art career, preparing for a baby and volunteering for the Snowbowl Ski Patrol.

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How to Get Qualified Job Candidates

We got granular to attract experienced truckers in droves.

Objective Attract new job candidates for a regional trucking operation.   Campaign Strategy Using a bit of Psych 101, we targeted a very specific audience interested in their next career move as a trucker. We closely monitored the campaign’s development to keep it laser-focused on qualified candidates. The end result was a ton of happy […]

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