LumenAd’s Next Chapter
We’re launching LumenAd as a standalone platform on January 7, 2019.
A New LumenAd On January 7, 2019 we will release LumenAd as a standalone platform available for license. This means two big things: LumenAd will have a redesigned user interface, beefed up capabilities and new features. Media teams will have the option to use LumenAd on a self-serve basis. Our partners will have a more […]
LumenAd’s Video Capabilities
In-stream, out-stream, social and more.
LumenAd’s Video Capabilities Here’s a rundown of LumenAd’s video capabilities along with some thoughts on strategy for each. Not included is Connected TV, which requires a post all its own. Overall, video ads are generally better for awareness than engagement (with a few exceptions). If you have any questions or would like to know campaign […]
How LumenAd Makes You Faster
We broke down how, exactly, LumenAd makes our partners more efficient.
How LumenAd Makes You Faster OK — thought experiment: what would you do if you could fit your whole 8-hour work day in 2 hours? This, generally, is the amount of time LumenAd saves our partners. And it kind of surprised us when we found out—all the time-saving features we developed seemed obvious to us. […]
Q4 Has Arrived. Here's How to Survive.
It’s a crazy time of year. Here’s how we deal with it.
How to Survive Q4 We work with a lot of agencies, so we’re intimately familiar with the grind of the last three months of the year (affectionately known as Q4). Retail brands jostle for that holiday dough, internal marketing teams race to justify budgets and others prepare for Q1 blitzes. We get it. We live […]
How To Publish GTM Containers
A step-by-step guide on how to publish GTM containers.
Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags. How to Publish GTM Containers Log in to GTM. If you have more than one account, navigate to the appropriate container that needs to be published. […]
Instagram Video Ad Specs
Our recommended specifications from what we've seen work best.
Instagram Video Ad Specs Ad Specs File Type: .mp4 or .mov File Size: 4GB max Duration: 15 to 30 seconds Square Video Ratio: 1080×1080 Landscape Video Ratio: 1080×566 Maximum Duration: 60 seconds Maximum Text Length: 125 Maximum Number of Hashtags in Text: 3 Considerations Videos can be up to 60 seconds long, but as with […]
How LumenAd Is Structured
And how it provides capacity.
What LumenAd Is LumenAd is a media management platform that serves as the first, central end-to-end solution built specifically for the entire media execution process. We developed it to accomplish our mission: to make managing media not suck. The result is a platform (backed by service) that provides everything agencies need to run media in-house. […]
Facebook Political Ads: How to Get Authorized
Steps to get authorized to run political ads on Facebook.
What It Is & Why It’s Important Facebook has a rigorous process for approving political ads in the US. To run political ads, the Page Admin, Ad Account Admin and Ad Account Advertiser who all run the ad need to be authorized to do so. The authorization process proves you are a US citizen and […]
You Need A Data Strategy. Here’s How To Get Started.
Three steps to starting a data strategy and why you should start now.
What’s Going On A little while ago we wrote about Facebook’s upcoming removal of Partner Categories, their third-party data integration function. This is a big move for Facebook, but in the grand scheme, it’s another small step away from the democratization of AdTech. All the big players are either growing or walling off their gardens. […]
YouTube TrueView Ad Specs
Our recommended specifications for YouTube TrueView from what we’ve seen work best.
YouTube TrueView Ad Specs TrueView ads are in-stream ads served on YouTube videos. They can run on YouTube or on a collection of sites and apps in the Google Display Network. Companion ads compliment a TrueView in-stream ad via a clickable thumbnail image. On a YouTube page, it appears next to the video in the […]
What is Advanced TV?
And what are the differences between Connected TV, Addressable TV and Programmatic Linear TV?
What Advanced TV Is Advanced TV combines the power of traditional TV advertising with the programmatic possibilities of the digital age. The definition of Advanced TV is broad, but can be condensed as: Television content that is not delivered through traditional models (i.e. broadcast as well as linear satellite and cable). Thanks to Advanced TV, […]
Facebook Ad Specs
Our recommended specifications from what we’ve seen work best.
Facebook Image Ads Ad Specs Format: JPG or PNG Image Ratio: 9:16 to 16:9 Resolution: At least 1,200 x 628px. There is no max resolution, so use the highest resolution available. Minimum Width: 600px Minimum Height: 600px Text: 125 characters Link Headline: 25 characters Link Description: 30 characters Considerations Images with more than 20% text […]
5 Existential Questions GDPR Raises
A couple months in, GDPR is forcing the industry to prove its worth.
The dust from the initial GDPR scuffle has settled. And the digital advertising industry is finally getting a clear view of the landscape ahead. It looks OK. Not so bad, really. But emerging in the near distance are some huge looming questions this industry is going to have to address sooner rather than later. Here […]
How to Fire Up a Fanbase
Staying under budget for the blockbuster Manchester United Unmissable Tour 2017.
Objective Keep the cost per ticket sold under $20. Campaign Strategy An international brand like Manchester United has no trouble selling tickets to their events. Their priority is to do so in a cost-effective way. For the Manchester United Unmissable Tour 2017, we devised a high-touch campaign that included a curated whitelist, strict geofencing, […]
An ongoing list of terms we’re often asked to define.
AdTech Glossary We add 10 terms to this AdTech Glossary each week. This glossary is specifically tailored to the media teams that work with us. Their questions determine what gets added each week. Addressable TV Where you buy TV audiences, not content. It provides the ability to show specific ads to unique households — so, the […]
What You Need to Know About GDPR
A quick refresher on the basics of GDPR. If you don’t know what that is, read this post.
Ladies and gentleman, GDPR will change everything. It already has, in fact. GDPR (or General Data Protection Regulation for short) is a European privacy law that went into effect May 25, 2018. It gives EU citizens greater clarity and control over their personal data. But its impact goes way beyond that. So, what is […]
Welcome to LumenAd’s Impressions
So, what’s this all about?
Welcome to LumenAd’s completely revamped blog: Impressions! LumenAd is rolling Impressions out alongside our freshly redesigned website: lumenad.com We’re growing fast and so are our thoughts. So, we made a little home for them on the web. Kick your feet up, grab a cup of coffee and get ready for deep convos on digital advertising, […]