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Marty Grant
Marty Grant

As a data scientist, I use LumenAd's vast amount of data to find insights and create algorithms that improve the performance and efficiency of media teams. My claim to fame is that I'm the best Street Fighter 4 player in Montana. I also lived in Japan for three years, so I can tell you how authentic your ramen is.

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Advertising AI Isn’t What You Think It Is

The realities of advertising AI and how to use it to your advantage.

It’s hard to hammer in a nail with a saw. And when it comes to advertising AI, many are doing just that. It’s not their fault. AI is a specific tool solving specific problems—not a cure-all. The (very important) nuances of advertising AI often get glossed over to drive sales. This can make it ineffective […]

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