I’m Nicole, an Account Director at LumenAd. My focus is building client relationships and making sure campaigns run smoothly from start to finish. I’m a self-proclaimed data nerd that loves digital media because campaign performance is truly measurable.
How to Drive Foot Traffic For a Legacy Footwear Brand
Lessons learned from tying digital media strategies to in-store conversions.
Objectives Cultivate awareness for a new product line. Drive consumers to retail locations. Campaign Strategy The majority of Americans know this footwear brand and the quality attached to its hard-earned name. To introduce a new product line to a historic legacy, the campaign needed to combine traditional brand values with a fresh, new look. […]
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