How to Drive Foot Traffic For a Legacy Footwear Brand
Lessons learned from tying digital media strategies to in-store conversions.
Objectives Cultivate awareness for a new product line. Drive consumers to retail locations. Campaign Strategy The majority of Americans know this footwear brand and the quality attached to its hard-earned name. To introduce a new product line to a historic legacy, the campaign needed to combine traditional brand values with a fresh, new look. […]