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Will Lapointe
Will Lapointe

Car nut. Workout junkie. Amateur home builder. Dachshund dad. Bookworm. Advertising enthusiast. Making clients' lives easier since 2017. Director of Accounts.

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How To Increase Your Media Team's Capacity

Lessons we’ve learned in making sense of this crazy industry.

We’ve been all across the country the last few years talking to media teams. It’s been clear from the beginning that the main pain point we all face is capacity. Most every team we talk to is incredibly good at what they do, but the majority are overworked and understaffed. It’s hard to keep up […]

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How to Convert Impressions to Cherished Memories

Tactics used to increase reservations at KOA locations across the country.

Objectives Achieve a cost per reservation of less than $10. Promote and increase the adoption of the KOA mobile app.   Campaign Strategy KOA enjoys huge brand awareness, especially among this campaign’s target audiences. Our task was to convert that awareness to reservations. We worked closely with KOA to tailor each ad to the user’s […]

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