- Cultivate awareness for a new product line.
- Drive consumers to retail locations.
The majority of Americans know this footwear brand and the quality attached to its hard-earned name.
To introduce a new product line to a historic legacy, the campaign needed to combine traditional brand values with a fresh, new look.
The solution was a brand-centered campaign. From our experience, a well executed brand campaign can lift engagement and sales by more than 40%.*
We partnered with Cuebiq to track store visits. Cuebiq measures store visits on an actual 1:1 basis.
A measured visit occurs if someone receives an impression and visits a store. To capture a measured visit, the consumer has to have location services enabled.
- Use location attribution (with Cuebiq) to measure store visits among engaged audiences.
- Establish a flexible media strategy tailored to the size of each market and audience attributes.
- Incorporate historical sales and consumer data to support lookalike audiences.
- Promote pop-up locations to increase sales and brand affinity.
- Focus on audiences with an established interest in the brand or similar footwear brand to generate early adoption of the new product line.
- Align inventory and targeting strategies with current events among the core audience.
87% of all in-store visits originated from a display ad
$9 per in-store visit
- When focusing on location attribution, you need to run a campaign for a minimum of 90 days to see an accurate CPA.
- Note that setting up a campaign with Cuebiq takes more time than a traditional campaign setup.
- Optimizing towards foot traffic instead of standard metrics allowed us to clearly attribute media spend to sales goals.
*As compared to similar markets with no awareness strategy.