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Digital 101
Learn the basics.
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How To Publish GTM Containers

A step-by-step guide on how to publish GTM containers.

Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags. How to Publish GTM Containers Log in to GTM. If you have more than one account, navigate to the appropriate container that needs to be published. […]

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Instagram Video Ad Specs

Our recommended specifications from what we've seen work best.

Instagram Video Ad Specs Ad Specs File Type: .mp4 or .mov File Size: 4GB max Duration: 15 to 30 seconds Square Video Ratio: 1080×1080 Landscape Video Ratio: 1080×566 Maximum Duration: 60 seconds Maximum Text Length: 125 Maximum Number of Hashtags in Text: 3 Considerations Videos can be up to 60 seconds long, but as with […]

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Facebook Political Ads: How to Get Authorized

Steps to get authorized to run political ads on Facebook.

What It Is & Why It’s Important Facebook has a rigorous process for approving political ads in the US. To run political ads, the Page Admin, Ad Account Admin and Ad Account Advertiser who all run the ad need to be authorized to do so. The authorization process proves you are a US citizen and […]

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What is Multi-Touch Attribution?

A primer on multi-touch attribution and what it provides the modern advertiser.

Here’s a classic advertising conundrum: a user sees an advertiser’s pre-roll ad but doesn’t interact. Later, that user clicks a display ad from the same advertiser and buys what they are selling. Would that user have clicked the display ad if they hadn’t seen the pre-roll ad earlier? Multi-touch attribution technology gives advertisers the answer […]

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YouTube TrueView Ad Specs

Our recommended specifications for YouTube TrueView from what we’ve seen work best.

YouTube TrueView Ad Specs TrueView ads are in-stream ads served on YouTube videos. They can run on YouTube or on a collection of sites and apps in the Google Display Network. Companion ads compliment a TrueView in-stream ad via a clickable thumbnail image. On a YouTube page, it appears next to the video in the […]

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What is Advanced TV?

And what are the differences between Connected TV, Addressable TV and Programmatic Linear TV?

What Advanced TV Is Advanced TV combines the power of traditional TV advertising with the programmatic possibilities of the digital age. The definition of Advanced TV is broad, but can be condensed as: Television content that is not delivered through traditional models (i.e. broadcast as well as linear satellite and cable). Thanks to Advanced TV, […]

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Facebook Ad Specs

Our recommended specifications from what we’ve seen work best.

Facebook Image Ads Ad Specs Format: JPG or PNG Image Ratio: 9:16 to 16:9 Resolution: At least 1,200 x 628px. There is no max resolution, so use the highest resolution available. Minimum Width: 600px Minimum Height: 600px Text: 125 characters Link Headline: 25 characters Link Description: 30 characters Considerations Images with more than 20% text […]

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What You Need to Know About GDPR

A quick refresher on the basics of GDPR. If you don’t know what that is, read this post.

Ladies and gentleman, GDPR will change everything. It already has, in fact. GDPR (or General Data Protection Regulation for short) is a European privacy law that went into effect May 25, 2018. It gives EU citizens greater clarity and control over their personal data. But its impact goes way beyond that.   So, what is […]

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