Advertising AI Isn’t What You Think It Is
The realities of advertising AI and how to use it to your advantage.
It’s hard to hammer in a nail with a saw. And when it comes to advertising AI, many are doing just that. It’s not their fault. AI is a specific tool solving specific problems—not a cure-all. The (very important) nuances of advertising AI often get glossed over to drive sales. This can make it ineffective […]
Q4 Has Arrived. Here's How to Survive.
It’s a crazy time of year. Here’s how we deal with it.
How to Survive Q4 We work with a lot of agencies, so we’re intimately familiar with the grind of the last three months of the year (affectionately known as Q4). Retail brands jostle for that holiday dough, internal marketing teams race to justify budgets and others prepare for Q1 blitzes. We get it. We live […]
3 Steps to Train an Ad Ops Expert
Or, how to create the best Ad Ops team in the business.
The Right Foot Digital advertising is an ever-changing industry with a lot of moving parts. It can be a very intimidating environment for anyone, especially someone new to the field. The key to an effective media or Ad Ops team is good training that gets new hires up to speed as fast as possible. LumenAd’s […]
You Need A Data Strategy. Here’s How To Get Started.
Three steps to starting a data strategy and why you should start now.
What’s Going On A little while ago we wrote about Facebook’s upcoming removal of Partner Categories, their third-party data integration function. This is a big move for Facebook, but in the grand scheme, it’s another small step away from the democratization of AdTech. All the big players are either growing or walling off their gardens. […]
How To Increase Your Media Team's Capacity
Lessons we’ve learned in making sense of this crazy industry.
We’ve been all across the country the last few years talking to media teams. It’s been clear from the beginning that the main pain point we all face is capacity. Most every team we talk to is incredibly good at what they do, but the majority are overworked and understaffed. It’s hard to keep up […]
Facebook Is Removing Partner Categories
What Facebook's walled garden means for your campaigns using third-party data.
What’s Happening Facebook will soon shut down its third-party data integration program called Partner Categories. This means that outside data from companies like Oracle and Acxiom cannot be used to supplement audience targeting strategies for ads on Facebook. As a result, much of the targeting many agencies and advertisers use will soon go away. Unfortunately, […]
5 Existential Questions GDPR Raises
A couple months in, GDPR is forcing the industry to prove its worth.
The dust from the initial GDPR scuffle has settled. And the digital advertising industry is finally getting a clear view of the landscape ahead. It looks OK. Not so bad, really. But emerging in the near distance are some huge looming questions this industry is going to have to address sooner rather than later. Here […]