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Facebook Ad Specs
Our recommended specifications from what we’ve seen work best.
By Eric Thompson

August 3, 2018

2 min read
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Facebook Image Ads

Ad Specs

  • Format: JPG or PNG
  • Image Ratio: 9:16 to 16:9
  • Resolution: At least 1,200 x 628px. There is no max resolution, so use the highest resolution available.
  • Minimum Width: 600px
  • Minimum Height: 600px
  • Text: 125 characters
  • Link Headline: 25 characters
  • Link Description: 30 characters

Considerations

Images with more than 20% text will be rejected by business manager.

Call To Action Options

Apply Now, Book Now, Call Now, Contact Us, Download, Get Directions, Learn More, Get Showtimes, Send Message, Request Time, Save, See Menu, Shop Now, Sign Up, Watch More, Listen Now, Subscribe

 

Facebook Video Ads

Ad Specs

  • Format: MP4 or MOV recommended
  • Video Ratio: 16:9 to 9:16
  • File Size: 4GB max
  • Resolution: Use the highest resolution available that meets the ratio and file size limits.
  • Length Minimum: 1 second
  • Length Maximum: 240 minutes
  • Captions: Optional, but recommended (not available for Instant Articles)
  • Sound: Optional, but recommended
  • Text: 125 characters
  • Link Headline: 25 characters
  • Link Description: 30 characters

Considerations

Video thumbnail images with more than 20% text will be rejected by business manager.

Slideshows have the same specs as video ads.

Call To Action Options

Apply Now, Book Now, Call Now, Contact Us, Download, Get Directions, Learn More, Get Showtimes, Send Message, Request Time, Save, See Menu, Shop Now, Sign Up, Watch More, Listen Now, Subscribe

 

Facebook Carousel Ads

Ad Specs

  • Number of Cards: 2 to 10
  • Image Format: JPG or PNG
  • Image Size: 30MB max
  • Video Format: MP4 or MOV recommended
  • Video File Size: 4GB max
  • Video Length: 240 minutes max
  • Resolution: 1080 x 1080px recommended
  • Ratio: 1:1 recommended
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description: 20 characters

Considerations

Images with more than 20% text will be rejected by business manager.

Call To Action Options

Apply Now, Book Now, Call Now, Contact Us, Download, Get Directions, Learn More, Get Showtimes, Send Message, Request Time, Save, See Menu, Shop Now, Watch More, Listen Now, Subscribe

 

Download LumenAd’s Facebook Ad Specs (PDF)

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