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Instagram Video Ad Specs
Our recommended specifications from what we've seen work best.
By Eric Thompson

October 2, 2018

1 min read
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Instagram Video Ad Specs

Ad Specs

  • File Type: .mp4 or .mov
  • File Size: 4GB max
  • Duration: 15 to 30 seconds
  • Square Video Ratio: 1080×1080
  • Landscape Video Ratio: 1080×566
  • Maximum Duration: 60 seconds
  • Maximum Text Length: 125
  • Maximum Number of Hashtags in Text: 3


  • Videos can be up to 60 seconds long, but as with Facebook, shorter is usually better.
  • You can use landscape or square format.
  • Audiences are different between Facebook and Instagram. Decide which platform to use after you define demographics.

Call To Action Options

Apply Now, Book Now, Call Now, Contact Us, Download, Get Directions, Learn More, Get Showtimes, Send Message, Request Time, See Menu, Shop Now, Sign Up, Watch More, Listen Now


Download LumenAd’s Instagram Video Ad Specs (PDF)

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