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How to Foster Trust Using Digital Media

Connecting nurses with their community using call-tracking technology.

Objective Promote a Nurse On Call campaign to establish trust between nurses and community members.   Campaign Strategy When an emergency happens, you need to know you’re going somewhere you trust. To establish this trust, a hospital developed a Nurse On Call program where community members could call in with medical questions. We stepped up to get […]

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How to Drive Foot Traffic For a Legacy Footwear Brand

Lessons learned from tying digital media strategies to in-store conversions.

Objectives Cultivate awareness for a new product line. Drive consumers to retail locations.   Campaign Strategy The majority of Americans know this footwear brand and the quality attached to its hard-earned name. To introduce a new product line to a historic legacy, the campaign needed to combine traditional brand values with a fresh, new look. […]

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