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Advertising AI Isn’t What You Think It Is

The realities of advertising AI and how to use it to your advantage.

It’s hard to hammer in a nail with a saw. And when it comes to advertising AI, many are doing just that. It’s not their fault. AI is a specific tool solving specific problems—not a cure-all. The (very important) nuances of advertising AI often get glossed over to drive sales. This can make it ineffective […]

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On Being Logically Creative

Understanding the creative mind working within logical confines.

Adapted from Damon’s Lightning Talk at Big Sky Dev Con. I find that stereotypes of any kind can lock us into a false narrative of expectations and identities. They can cause the loss of opportunities and forward momentum in both life and business. Software engineers are no exception. We tend to think of the perfect […]

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Design Thinking for the Traditional Software Engineer

Recognizing when to ignore and when to pay attention. A lesson on human conditioning.

We all want to solve problems we can’t see. I’ve got a starting point worked out. It’s inspired by a cute little dog named Charlie.   Recently I decided to sell my house and downsize significantly. I was so done mowing an endless lawn and fixing things every other day. It’s expensive for one, and […]

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