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Instagram Video Ad Specs

Our recommended specifications from what we've seen work best.

Instagram Video Ad Specs Ad Specs File Type: .mp4 or .mov File Size: 4GB max Duration: 15 to 30 seconds Square Video Ratio: 1080×1080 Landscape Video Ratio: 1080×566 Maximum Duration: 60 seconds Maximum Text Length: 125 Maximum Number of Hashtags in Text: 3 Considerations Videos can be up to 60 seconds long, but as with […]

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3 Steps to Train an Ad Ops Expert

Or, how to create the best Ad Ops team in the business.

The Right Foot Digital advertising is an ever-changing industry with a lot of moving parts. It can be a very intimidating environment for anyone, especially someone new to the field. The key to an effective media or Ad Ops team is good training that gets new hires up to speed as fast as possible. LumenAd’s […]

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You Need A Data Strategy. Here’s How To Get Started.

Three steps to starting a data strategy and why you should start now.

What’s Going On A little while ago we wrote about Facebook’s upcoming removal of Partner Categories, their third-party data integration function. This is a big move for Facebook, but in the grand scheme, it’s another small step away from the democratization of AdTech. All the big players are either growing or walling off their gardens. […]

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YouTube TrueView Ad Specs

Our recommended specifications for YouTube TrueView from what we’ve seen work best.

YouTube TrueView Ad Specs TrueView ads are in-stream ads served on YouTube videos. They can run on YouTube or on a collection of sites and apps in the Google Display Network. Companion ads compliment a TrueView in-stream ad via a clickable thumbnail image. On a YouTube page, it appears next to the video in the […]

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What is Advanced TV?

And what are the differences between Connected TV, Addressable TV and Programmatic Linear TV?

What Advanced TV Is Advanced TV combines the power of traditional TV advertising with the programmatic possibilities of the digital age. The definition of Advanced TV is broad, but can be condensed as: Television content that is not delivered through traditional models (i.e. broadcast as well as linear satellite and cable). Thanks to Advanced TV, […]

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How To Increase Your Media Team's Capacity

Lessons we’ve learned in making sense of this crazy industry.

We’ve been all across the country the last few years talking to media teams. It’s been clear from the beginning that the main pain point we all face is capacity. Most every team we talk to is incredibly good at what they do, but the majority are overworked and understaffed. It’s hard to keep up […]

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Facebook Is Removing Partner Categories

What Facebook's walled garden means for your campaigns using third-party data.

What’s Happening Facebook will soon shut down its third-party data integration program called Partner Categories. This means that outside data from companies like Oracle and Acxiom cannot be used to supplement audience targeting strategies for ads on Facebook. As a result, much of the targeting many agencies and advertisers use will soon go away. Unfortunately, […]

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Facebook Ad Specs

Our recommended specifications from what we’ve seen work best.

Facebook Image Ads Ad Specs Format: JPG or PNG Image Ratio: 9:16 to 16:9 Resolution: At least 1,200 x 628px. There is no max resolution, so use the highest resolution available. Minimum Width: 600px Minimum Height: 600px Text: 125 characters Link Headline: 25 characters Link Description: 30 characters Considerations Images with more than 20% text […]

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AdTech Glossary

An ongoing list of terms we’re often asked to define.

AdTech Glossary We add 10 terms to this AdTech Glossary each week. This glossary is specifically tailored to the media teams that work with us. Their questions determine what gets added each week. Addressable TV Where you buy TV audiences, not content. It provides the ability to show specific ads to unique households — so, the […]

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