Facebook Political Ads: How to Get Authorized
Steps to get authorized to run political ads on Facebook.
What It Is & Why It’s Important Facebook has a rigorous process for approving political ads in the US. To run political ads, the Page Admin, Ad Account Admin and Ad Account Advertiser who all run the ad need to be authorized to do so. The authorization process proves you are a US citizen and […]
You Need A Data Strategy. Here’s How To Get Started.
Three steps to starting a data strategy and why you should start now.
What’s Going On A little while ago we wrote about Facebook’s upcoming removal of Partner Categories, their third-party data integration function. This is a big move for Facebook, but in the grand scheme, it’s another small step away from the democratization of AdTech. All the big players are either growing or walling off their gardens. […]
What is Multi-Touch Attribution?
A primer on multi-touch attribution and what it provides the modern advertiser.
Here’s a classic advertising conundrum: a user sees an advertiser’s pre-roll ad but doesn’t interact. Later, that user clicks a display ad from the same advertiser and buys what they are selling. Would that user have clicked the display ad if they hadn’t seen the pre-roll ad earlier? Multi-touch attribution technology gives advertisers the answer […]
What is Advanced TV?
And what are the differences between Connected TV, Addressable TV and Programmatic Linear TV?
What Advanced TV Is Advanced TV combines the power of traditional TV advertising with the programmatic possibilities of the digital age. The definition of Advanced TV is broad, but can be condensed as: Television content that is not delivered through traditional models (i.e. broadcast as well as linear satellite and cable). Thanks to Advanced TV, […]
How To Increase Your Media Team's Capacity
Lessons we’ve learned in making sense of this crazy industry.
We’ve been all across the country the last few years talking to media teams. It’s been clear from the beginning that the main pain point we all face is capacity. Most every team we talk to is incredibly good at what they do, but the majority are overworked and understaffed. It’s hard to keep up […]
Facebook Is Removing Partner Categories
What Facebook's walled garden means for your campaigns using third-party data.
What’s Happening Facebook will soon shut down its third-party data integration program called Partner Categories. This means that outside data from companies like Oracle and Acxiom cannot be used to supplement audience targeting strategies for ads on Facebook. As a result, much of the targeting many agencies and advertisers use will soon go away. Unfortunately, […]
What You Need to Know About GDPR
A quick refresher on the basics of GDPR. If you don’t know what that is, read this post.
Ladies and gentleman, GDPR will change everything. It already has, in fact. GDPR (or General Data Protection Regulation for short) is a European privacy law that went into effect May 25, 2018. It gives EU citizens greater clarity and control over their personal data. But its impact goes way beyond that. So, what is […]