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Facebook Political Ads: How to Get Authorized

Steps to get authorized to run political ads on Facebook.

What It Is & Why It’s Important Facebook has a rigorous process for approving political ads in the US. To run political ads, the Page Admin, Ad Account Admin and Ad Account Advertiser who all run the ad need to be authorized to do so. The authorization process proves you are a US citizen and […]

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You Need A Data Strategy. Here’s How To Get Started.

Three steps to starting a data strategy and why you should start now.

What’s Going On A little while ago we wrote about Facebook’s upcoming removal of Partner Categories, their third-party data integration function. This is a big move for Facebook, but in the grand scheme, it’s another small step away from the democratization of AdTech. All the big players are either growing or walling off their gardens. […]

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Facebook Is Removing Partner Categories

What Facebook's walled garden means for your campaigns using third-party data.

What’s Happening Facebook will soon shut down its third-party data integration program called Partner Categories. This means that outside data from companies like Oracle and Acxiom cannot be used to supplement audience targeting strategies for ads on Facebook. As a result, much of the targeting many agencies and advertisers use will soon go away. Unfortunately, […]

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Facebook Ad Specs

Our recommended specifications from what we’ve seen work best.

Facebook Image Ads Ad Specs Format: JPG or PNG Image Ratio: 9:16 to 16:9 Resolution: At least 1,200 x 628px. There is no max resolution, so use the highest resolution available. Minimum Width: 600px Minimum Height: 600px Text: 125 characters Link Headline: 25 characters Link Description: 30 characters Considerations Images with more than 20% text […]

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