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AdTech Glossary

An ongoing list of terms we’re often asked to define.

AdTech Glossary We add 10 terms to this AdTech Glossary each week. This glossary is specifically tailored to the media teams that work with us. Their questions determine what gets added each week. Addressable TV Where you buy TV audiences, not content. It provides the ability to show specific ads to unique households — so, the […]

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