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Advertising AI Isn’t What You Think It Is

The realities of advertising AI and how to use it to your advantage.

It’s hard to hammer in a nail with a saw. And when it comes to advertising AI, many are doing just that. It’s not their fault. AI is a specific tool solving specific problems—not a cure-all. The (very important) nuances of advertising AI often get glossed over to drive sales. This can make it ineffective […]

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LumenAd’s Video Capabilities

In-stream, out-stream, social and more.

LumenAd’s Video Capabilities Here’s a rundown of LumenAd’s video capabilities along with some thoughts on strategy for each. Not included is Connected TV, which requires a post all its own. Overall, video ads are generally better for awareness than engagement (with a few exceptions). If you have any questions or would like to know campaign […]

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How LumenAd Makes You Faster

We broke down how, exactly, LumenAd makes our partners more efficient.

How LumenAd Makes You Faster OK — thought experiment: what would you do if you could fit your whole 8-hour work day in 2 hours? This, generally, is the amount of time LumenAd saves our partners. And it kind of surprised us when we found out—all the time-saving features we developed seemed obvious to us. […]

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Q4 Has Arrived. Here's How to Survive.

It’s a crazy time of year. Here’s how we deal with it.

How to Survive Q4 We work with a lot of agencies, so we’re intimately familiar with the grind of the last three months of the year (affectionately known as Q4). Retail brands jostle for that holiday dough, internal marketing teams race to justify budgets and others prepare for Q1 blitzes. We get it. We live […]

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How To Publish GTM Containers

A step-by-step guide on how to publish GTM containers.

Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags. How to Publish GTM Containers Log in to GTM. If you have more than one account, navigate to the appropriate container that needs to be published. […]

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Instagram Video Ad Specs

Our recommended specifications from what we've seen work best.

Instagram Video Ad Specs Ad Specs File Type: .mp4 or .mov File Size: 4GB max Duration: 15 to 30 seconds Square Video Ratio: 1080×1080 Landscape Video Ratio: 1080×566 Maximum Duration: 60 seconds Maximum Text Length: 125 Maximum Number of Hashtags in Text: 3 Considerations Videos can be up to 60 seconds long, but as with […]

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3 Steps to Train an Ad Ops Expert

Or, how to create the best Ad Ops team in the business.

The Right Foot Digital advertising is an ever-changing industry with a lot of moving parts. It can be a very intimidating environment for anyone, especially someone new to the field. The key to an effective media or Ad Ops team is good training that gets new hires up to speed as fast as possible. LumenAd’s […]

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How LumenAd Is Structured

And how it provides capacity.

What LumenAd Is LumenAd is a media management platform that serves as the first, central end-to-end solution built specifically for the entire media execution process. We developed it to accomplish our mission: to make managing media not suck. The result is a platform (backed by service) that provides everything agencies need to run media in-house. […]

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Facebook Political Ads: How to Get Authorized

Steps to get authorized to run political ads on Facebook.

What It Is & Why It’s Important Facebook has a rigorous process for approving political ads in the US. To run political ads, the Page Admin, Ad Account Admin and Ad Account Advertiser who all run the ad need to be authorized to do so. The authorization process proves you are a US citizen and […]

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You Need A Data Strategy. Here’s How To Get Started.

Three steps to starting a data strategy and why you should start now.

What’s Going On A little while ago we wrote about Facebook’s upcoming removal of Partner Categories, their third-party data integration function. This is a big move for Facebook, but in the grand scheme, it’s another small step away from the democratization of AdTech. All the big players are either growing or walling off their gardens. […]

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What is Multi-Touch Attribution?

A primer on multi-touch attribution and what it provides the modern advertiser.

Here’s a classic advertising conundrum: a user sees an advertiser’s pre-roll ad but doesn’t interact. Later, that user clicks a display ad from the same advertiser and buys what they are selling. Would that user have clicked the display ad if they hadn’t seen the pre-roll ad earlier? Multi-touch attribution technology gives advertisers the answer […]

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YouTube TrueView Ad Specs

Our recommended specifications for YouTube TrueView from what we’ve seen work best.

YouTube TrueView Ad Specs TrueView ads are in-stream ads served on YouTube videos. They can run on YouTube or on a collection of sites and apps in the Google Display Network. Companion ads compliment a TrueView in-stream ad via a clickable thumbnail image. On a YouTube page, it appears next to the video in the […]

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What is Advanced TV?

And what are the differences between Connected TV, Addressable TV and Programmatic Linear TV?

What Advanced TV Is Advanced TV combines the power of traditional TV advertising with the programmatic possibilities of the digital age. The definition of Advanced TV is broad, but can be condensed as: Television content that is not delivered through traditional models (i.e. broadcast as well as linear satellite and cable). Thanks to Advanced TV, […]

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Facebook Is Removing Partner Categories

What Facebook's walled garden means for your campaigns using third-party data.

What’s Happening Facebook will soon shut down its third-party data integration program called Partner Categories. This means that outside data from companies like Oracle and Acxiom cannot be used to supplement audience targeting strategies for ads on Facebook. As a result, much of the targeting many agencies and advertisers use will soon go away. Unfortunately, […]

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How to Foster Trust Using Digital Media

Connecting nurses with their community using call-tracking technology.

Objective Promote a Nurse On Call campaign to establish trust between nurses and community members.   Campaign Strategy When an emergency happens, you need to know you’re going somewhere you trust. To establish this trust, a hospital developed a Nurse On Call program where community members could call in with medical questions. We stepped up to get […]

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Facebook Ad Specs

Our recommended specifications from what we’ve seen work best.

Facebook Image Ads Ad Specs Format: JPG or PNG Image Ratio: 9:16 to 16:9 Resolution: At least 1,200 x 628px. There is no max resolution, so use the highest resolution available. Minimum Width: 600px Minimum Height: 600px Text: 125 characters Link Headline: 25 characters Link Description: 30 characters Considerations Images with more than 20% text […]

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How to Reach Cord-Cutters

Using Connected TV to drive sales in well-established markets.

Objective Increase sales for a quick-service restaurant (QSR) in well-established markets using Connected TV strategies.   Campaign Strategy Our agency partner came to us with the task of improving sales for their QSR client. While the QSR had a strong social, display, and linear TV presence, sales growth had been minimal over the past year. […]

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How to Get Qualified Job Candidates

We got granular to attract experienced truckers in droves.

Objective Attract new job candidates for a regional trucking operation.   Campaign Strategy Using a bit of Psych 101, we targeted a very specific audience interested in their next career move as a trucker. We closely monitored the campaign’s development to keep it laser-focused on qualified candidates. The end result was a ton of happy […]

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How to Fire Up a Fanbase

Staying under budget for the blockbuster Manchester United Unmissable Tour 2017.

Objective Keep the cost per ticket sold under $20.   Campaign Strategy An international brand like Manchester United has no trouble selling tickets to their events. Their priority is to do so in a cost-effective way. For the Manchester United Unmissable Tour 2017, we devised a high-touch campaign that included a curated whitelist, strict geofencing, […]

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AdTech Glossary

An ongoing list of terms we’re often asked to define.

AdTech Glossary We add 10 terms to this AdTech Glossary each week. This glossary is specifically tailored to the media teams that work with us. Their questions determine what gets added each week. Addressable TV Where you buy TV audiences, not content. It provides the ability to show specific ads to unique households — so, the […]

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How to Drive Foot Traffic For a Legacy Footwear Brand

Lessons learned from tying digital media strategies to in-store conversions.

Objectives Cultivate awareness for a new product line. Drive consumers to retail locations.   Campaign Strategy The majority of Americans know this footwear brand and the quality attached to its hard-earned name. To introduce a new product line to a historic legacy, the campaign needed to combine traditional brand values with a fresh, new look. […]

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What You Need to Know About GDPR

A quick refresher on the basics of GDPR. If you don’t know what that is, read this post.

Ladies and gentleman, GDPR will change everything. It already has, in fact. GDPR (or General Data Protection Regulation for short) is a European privacy law that went into effect May 25, 2018. It gives EU citizens greater clarity and control over their personal data. But its impact goes way beyond that.   So, what is […]

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How to Convert Impressions to Cherished Memories

Tactics used to increase reservations at KOA locations across the country.

Objectives Achieve a cost per reservation of less than $10. Promote and increase the adoption of the KOA mobile app.   Campaign Strategy KOA enjoys huge brand awareness, especially among this campaign’s target audiences. Our task was to convert that awareness to reservations. We worked closely with KOA to tailor each ad to the user’s […]

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