How To Increase Your Media Team's Capacity
Lessons we’ve learned in making sense of this crazy industry.
We’ve been all across the country the last few years talking to media teams. It’s been clear from the beginning that the main pain point we all face is capacity. Most every team we talk to is incredibly good at what they do, but the majority are overworked and understaffed. It’s hard to keep up […]
5 Existential Questions GDPR Raises
A couple months in, GDPR is forcing the industry to prove its worth.
The dust from the initial GDPR scuffle has settled. And the digital advertising industry is finally getting a clear view of the landscape ahead. It looks OK. Not so bad, really. But emerging in the near distance are some huge looming questions this industry is going to have to address sooner rather than later. Here […]