Advertising AI Isn’t What You Think It Is
The realities of advertising AI and how to use it to your advantage.
It’s hard to hammer in a nail with a saw. And when it comes to advertising AI, many are doing just that. It’s not their fault. AI is a specific tool solving specific problems—not a cure-all. The (very important) nuances of advertising AI often get glossed over to drive sales. This can make it ineffective […]
On Being Logically Creative
Understanding the creative mind working within logical confines.
Adapted from Damon’s Lightning Talk at Big Sky Dev Con. I find that stereotypes of any kind can lock us into a false narrative of expectations and identities. They can cause the loss of opportunities and forward momentum in both life and business. Software engineers are no exception. We tend to think of the perfect […]
5 Existential Questions GDPR Raises
A couple months in, GDPR is forcing the industry to prove its worth.
The dust from the initial GDPR scuffle has settled. And the digital advertising industry is finally getting a clear view of the landscape ahead. It looks OK. Not so bad, really. But emerging in the near distance are some huge looming questions this industry is going to have to address sooner rather than later. Here […]
Design Thinking for the Traditional Software Engineer
Recognizing when to ignore and when to pay attention. A lesson on human conditioning.
We all want to solve problems we can’t see. I’ve got a starting point worked out. It’s inspired by a cute little dog named Charlie. Recently I decided to sell my house and downsize significantly. I was so done mowing an endless lawn and fixing things every other day. It’s expensive for one, and […]