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Facebook Political Ads: How to Get Authorized

Steps to get authorized to run political ads on Facebook.

What It Is & Why It’s Important Facebook has a rigorous process for approving political ads in the US. To run political ads, the Page Admin, Ad Account Admin and Ad Account Advertiser who all run the ad need to be authorized to do so. The authorization process proves you are a US citizen and […]

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5 Existential Questions GDPR Raises

A couple months in, GDPR is forcing the industry to prove its worth.

The dust from the initial GDPR scuffle has settled. And the digital advertising industry is finally getting a clear view of the landscape ahead. It looks OK. Not so bad, really. But emerging in the near distance are some huge looming questions this industry is going to have to address sooner rather than later. Here […]

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What You Need to Know About GDPR

A quick refresher on the basics of GDPR. If you don’t know what that is, read this post.

Ladies and gentleman, GDPR will change everything. It already has, in fact. GDPR (or General Data Protection Regulation for short) is a European privacy law that went into effect May 25, 2018. It gives EU citizens greater clarity and control over their personal data. But its impact goes way beyond that.   So, what is […]

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