How To Publish GTM Containers
A step-by-step guide on how to publish GTM containers.
Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags. How to Publish GTM Containers Log in to GTM. If you have more than one account, navigate to the appropriate container that needs to be published. […]
3 Steps to Train an Ad Ops Expert
Or, how to create the best Ad Ops team in the business.
The Right Foot Digital advertising is an ever-changing industry with a lot of moving parts. It can be a very intimidating environment for anyone, especially someone new to the field. The key to an effective media or Ad Ops team is good training that gets new hires up to speed as fast as possible. LumenAd’s […]
How To Increase Your Media Team's Capacity
Lessons we’ve learned in making sense of this crazy industry.
We’ve been all across the country the last few years talking to media teams. It’s been clear from the beginning that the main pain point we all face is capacity. Most every team we talk to is incredibly good at what they do, but the majority are overworked and understaffed. It’s hard to keep up […]
Facebook Is Removing Partner Categories
What Facebook's walled garden means for your campaigns using third-party data.
What’s Happening Facebook will soon shut down its third-party data integration program called Partner Categories. This means that outside data from companies like Oracle and Acxiom cannot be used to supplement audience targeting strategies for ads on Facebook. As a result, much of the targeting many agencies and advertisers use will soon go away. Unfortunately, […]
An ongoing list of terms we’re often asked to define.
AdTech Glossary We add 10 terms to this AdTech Glossary each week. This glossary is specifically tailored to the media teams that work with us. Their questions determine what gets added each week. Addressable TV Where you buy TV audiences, not content. It provides the ability to show specific ads to unique households — so, the […]