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How To Publish GTM Containers

A step-by-step guide on how to publish GTM containers.

Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags. How to Publish GTM Containers Log in to GTM. If you have more than one account, navigate to the appropriate container that needs to be published. […]

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Facebook Political Ads: How to Get Authorized

Steps to get authorized to run political ads on Facebook.

What It Is & Why It’s Important Facebook has a rigorous process for approving political ads in the US. To run political ads, the Page Admin, Ad Account Admin and Ad Account Advertiser who all run the ad need to be authorized to do so. The authorization process proves you are a US citizen and […]

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You Need A Data Strategy. Here’s How To Get Started.

Three steps to starting a data strategy and why you should start now.

What’s Going On A little while ago we wrote about Facebook’s upcoming removal of Partner Categories, their third-party data integration function. This is a big move for Facebook, but in the grand scheme, it’s another small step away from the democratization of AdTech. All the big players are either growing or walling off their gardens. […]

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