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LumenAd’s Video Capabilities

In-stream, out-stream, social and more.

LumenAd’s Video Capabilities Here’s a rundown of LumenAd’s video capabilities along with some thoughts on strategy for each. Not included is Connected TV, which requires a post all its own. Overall, video ads are generally better for awareness than engagement (with a few exceptions). If you have any questions or would like to know campaign […]

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What is Advanced TV?

And what are the differences between Connected TV, Addressable TV and Programmatic Linear TV?

What Advanced TV Is Advanced TV combines the power of traditional TV advertising with the programmatic possibilities of the digital age. The definition of Advanced TV is broad, but can be condensed as: Television content that is not delivered through traditional models (i.e. broadcast as well as linear satellite and cable). Thanks to Advanced TV, […]

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