Welcome to LumenAd’s completely revamped blog: Impressions!
LumenAd is rolling Impressions out alongside our freshly redesigned website: lumenad.com
We’re growing fast and so are our thoughts. So, we made a little home for them on the web.
Kick your feet up, grab a cup of coffee and get ready for deep convos on digital advertising, the nature of internet monetization and a bunch of acronyms.
A few good articles to start with:
5 Existential Questions GDPR Raises — A deep dive into a few of the issues GDPR forces the digital advertising industry to face. Definitely a good place for deep discussion.
AdTech Glossary — An ongoing compendium of AdTech terms and acronyms that we often get asked to define. Pretty straightforward but perfect for your bookmarks bar.
How to Drive Foot Traffic for a Legacy Footwear Brand — A peek under the hood of one our recent campaigns. It’s a primer on some of the capabilities of modern digital advertising.
The people putting this whole thing together:
Poke around and let us know what you think!